There’s no denying that technology has streamlined the operations of businesses in this digital age. Today, many successful companies have adopted different digital practices to generate positive business outcomes. These digital practices comprise the use of the internet, social media, mobile devices, search engines, and other digital channels to reach potential consumers. Adopting any of these practices can give you a competitive advantage. Here are some digital practices to adopt for the success of your business.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the standard for all digital marketing efforts. You can use SEO to generate web traffic and raise brand awareness for a website as it increases the visibility of a webpage or website to users of web search engines like Google and Bing. As an e-commerce business owner, ranking high on Google or Bing can help drive a significant amount of traffic to your online store. SEO goes beyond creating engaging content and using the right keywords. Thankfully, there are different SEO tools that can help guarantee the success of your SEO efforts.
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Social Media Optimization
Social media optimization is a viable digital marketing strategy that marketers use to grow an organization’s online presence and spread the brand message. This digital practice goes beyond creating posts, trying out Instagram story placement, or engaging followers.
Today, analytics plays a critical role in the success of your marketing plan. Every marketer takes time out to learn how to analyze the performance of their campaigns to determine if they achieved their campaign objective. As a marketer, you can also learn how to perform audits on your various accounts. For example, performing a Facebook ads audit can give you meaningful insights into the performance of an ad account. Besides evaluating Facebook ads performance, a Facebook ad account audit reveals the total spend of an ad campaign.
A Facebook ad audit generally comprises an account overview, campaign structure, audience targeting, optimization, ad creativity, and landing page. You can use the ads manager to create a particular campaign. You first have to include the campaign name before including the finer details. Throughout the campaign, it helps to check the overall performance of an ad by using custom metrics. This will help determine the return on advertising spend (ROAS), which is an important metric to use to determine the target cost of acquisition.
The bottom line is that you can leverage a Facebook audit to determine the best-performing ad of a Facebook account or a client’s account.
Pay-per-Click (PPC)
As an advanced marketer, you can leverage pay-per-click advertising to reach web users across a wide variety of digital platforms. Essentially, you can set up PPC advertising campaigns on search engine platforms like Facebook, Google, LinkedIn, Bing, and Twitter. That way, users of these platforms who search for terms related to the products or services that you offer can see your ads.
PPC campaigns segment internet users according to their demographic characteristics such as gender or age. More so, you can set up the campaign to target a specific interest or location. Today, Facebook ads, Amazon ads, Microsoft ads, and Google ads have become more prevalent. Advertisers pay these publishers whenever an internet user clicks their adverts. The significant advantage is that PPC helps them drive traffic to their websites.