Since the dawn of time, people everywhere have long been captivated with beauty. Captivating images of models pasted across billboards and advertisements with their rosy blush faces, lips pursed in bright red, and eyes dressed with striking shadow are all designed to catch our eye. The glitz and glamour of the beauty industry can sell products, promote brands, and draw people in. The hot industry has the promise of big money for those willing to put in some hard work and dedication.
More than being able to do hair and makeup, however, getting a gig and being successful takes more than compelling interest and skill. No matter if you‚Äôre an esthetician, cosmetologist, or makeup artist, there are numerous career paths and opportunities for you in the beauty industry if you are willing to start at the bottom and work hard at it. Today the global beauty business is a $532 billion industry. What will be the key to getting a share of this billion-dollar industry is deciding where and how you fit in and then getting your foot in the door. Let’s take a look at how you can be successful and make money by making people look good.
Decide where you belong.
Figuring out where you belong is the first step to creating a successful beauty career. Before investing time and energy into a beauty school education, or specialized training, you need to do some self-reflection. You need to figure out what you are really good at. For instance, if you enjoy the hands-on aspect of working with clients, or you are you good at marketing yourself and building relationships, you might be a great fit for the spa environment or an independent beauty consultant. You might also be successful in a sales position.
Other options to consider could be public relations for a beauty brand or as a buyer for a salon, department store, or other businesses. These positions demand that you stay on the edge of the latest trends and products on the market. Still, other opportunities for a social media guru could be an influencer for beauty brands and techniques. If you have a passion for nail-art, skincare, makeup, or another specific niche and want to carve out your own path you could be a freelancer with your own clientele. Figuring out what you want to do and where you belong is essential to being successful in the beauty industry.
Create your personal brand.
Your personal brand will be an essential part of selling yourself as a beauty expert and could be what helps you snag your big break. In today’s age of instant communication and first impressions, the internet is an essential tool for branding yourself to your clientele. With some hard work and effort, you could yield big results by reaching a lot of people with your own brand. You could create a blog, expand your social media presence, or even start a website. The goal is to demonstrate your knowledge, skills, and personality.
While the main purpose of this is to showcase your talents, it will also demonstrate what kind of esthetician, makeup artist, manicurist, or stylist you are. Building your personal brand will help you carve out your niche and show-off your own take and flair with different techniques. A personal brand is one of the best ways to make a name for yourself in the beauty industry.
Stay ahead of the curve.
Professionals with years of experience in the industry will tell you that beauty is all about the next big thing. Whether it’s an innovative makeup brush, a new concealer, or a revolutionary gel press on nail, you will need to stay up to date on all facets of your clients’ favorite products. This will ensure that you are relevant and successful as a beauty expert. To stay on top of all things beauty, you can consult trade publications, social media, and other experts in the industry. Offering the latest techniques and products makes sure that are giving your clients the best experience and making the most money.
The formula for a successful business in the beauty industry is simple. No matter what area you want to pursue, you need to have the passion for your career, the drive to accomplish things, and the results to bring success. As it can be difficult to break into this industry, you’ll have to start at the bottom. You might need to explore internships at beauty companies or apprenticeships with industry professionals. However, starting at the bottom doesn’t mean that you can’t shine early on. Figure out what you are good at, build your personal brand, and understand your industry trends and you can be successful and make money by making people look good.