Business and Finance Entrepreneurship Tips and Advice

Protect Your Business and Finances in The Age of Information

Technology is undoubtedly a lifesaver. It has made life as we know it a lot easier. But everything that has pros surely has cons. It’s equally true that living in this information age has its downsides.

As a business owner, there’s a lot you have to do behind the scenes to ensure that your relationship with your bank, customers, and creditors isn’t compromised. It’s not all about doing your own due diligence when spending, there are other ways to protect your business and finances as well. Here are five vital ones to consider.

1. Protect your company’s reputation online.


One of the more controversial ‘benefits’ of the internet is the anonymity it offers. Lots of people do worlds of damage under the blanket of anonymity. If you don’t have the means to protect your reputation continuously, your business could tank before it even gets off the ground.

It doesn’t matter how much you have in your bank account, once your business’ reputation is damaged, it’s as good as over. To get ahead of the problem, you need to stay informed, and that’s where security intelligence platforms like LifeRaft come in.

This automated software from Life Raft surfs the web in search of any naysayers and threats to the well-being of a business. Their reach spans as far as forums, like Quora and Reddit, and even the dark web. To ensure that your business stays ahead of any threats, this Canadian based organization further sends alerts when red flags are raised.

2. Spread your business investment.


Sure, your business is already a major investment, but it’s unwise to put all your eggs in one basket. Alternative investing is the new safety raft, so get on board. Of course, there are so many options out there, and it’s important to choose wisely when it comes to investment opportunities. Yieldstreet is an excellent option when it comes to alternative investing. Like plenty of other platforms, you’re bound to find Yieldstreet complaints, but if you take a closer look, they offer legitimate investment opportunities and very safe ways to make a profit.

Furthermore, Yieldstreet offers multiple investment opportunities ranging from real estate to stock market options. These opportunities are not only available for the accredited investor. Anyone with enough money for the minimum investment can become a Yieldstreet investor. Their offering page says it all. The Yieldstreet website clearly displays the numerous types of investments available.

3. Protect your customer’s data.


Being a faithful customer sometimes comes with downsides, especially when it comes to data protection. You don’t need to make use of cookies in your browser to have your preferences tracked these days. Some organizations practically hand customers’ information over to private firms to exploit. It’s hard enough to think of internet safety, but coupling it with the idea that your vendors can’t keep your data safe is daunting.

That’s why it’s essential to employ various means to keep your customer’s data safe. Try everything from endpoint protection software to next-generation firewalls. Just ensure that you’ve got all bases covered because if your customers feel safe, they’ll keep coming back.

4. Stay away from debt.

If you can help it, try your best not to be a borrower; it’s not an easy feat and is definitely easier said than done. Sure, small business lending is a much-needed setup, but if you can avoid creating more debt for your business, do just that. Look for alternatives to getting a credit card or taking out a commercial loan.

5. Get business insurance.

The fact that everything is now digital doesn’t mean you should let things slide on the physical end. It would help if you protected your liabilities because the future is uncertain. Your office space should be covered and so should your employees, clients, and external contractors. In a nutshell, anything your business owns or interacts with should be insured or covered.

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